You may be asking yourself the question: “What should I sell on eBay?”. If so, now ask yourself which of these scenarios is fact and which is fiction; and how do the answers determine how much money you will make?

Scarario #1: You make tons of dosh on eBay by picking up a branded product that you can find cheap (any designer product will do), then you chuck up a one paragraph eBay listing description as you wait for the kettle to boil and then you sit back and watch it sell for a profit whilst you relax with a nice cup of tea.

Scenario #2: You realise that the very essence of successful eBay selling is researching and selecting the correct products to sell, listing those products in a way that makes people desperate to buy them and ensuring that your listing descriptions consistently receive as much traffic as possible and so increasing views and sales.

Well scenario number one is pleasant enough and scenario number two sounds too much like hard work for many eBay newcomers. And that’s the main reason why most eBayers, new and experienced, opt to upload any old product as quickly as possible and with the least possible expenditure of time or effort. And that’s why so many new and experienced sellers leave eBay and begin visiting forums where they’ll tell others about their failure, about money they lost listing those items, and preventing other people from experiencing the easiest place online to make really good money fast – eBay!

What should you be selling on eBay? Unbranded products

Professional sellers like you, and me, know that scenario number two, the one involving a little work, is the only way to make money on eBay. Additionally, and speaking from personal experience of several years selling on eBay, I firmly believe the easiest way to succeed is to move away from sourcing brand-name only goods and begin thinking about ‘unbranded’ goods as part of your overall product sourcing strategy.

Selling unbranded goods has always been my strategy right from the start, apart from one small blip about three months into my eBay selling career when I made totally the wrong decision over some designer handbags and since when I’ve never touched designer or branded goods again. My experience proves that unbranded goods are far less likely to give you a headache and that’s why all my successful eBay transactions are based around unbranded goods.

That’s because there are far more advantages to selling unbranded products (which I will explain in just a moment) than for sellers following the ‘branded’ route. Of course if you really want to sell ‘branded or designer’ products only then feel free to do so, but I recommend you at least try selling unbranded goods on eBay. You could be in for a very profitable surprise!

Why should you sell ‘unbranded’ goods?

If you really want to make a proper income using eBay then you need to find some hot products that you can source easily and at the best price. You also have to list them correctly to generate a hassle-free income almost on auto-pilot and this is where unbranded products come into their own.

‘Unbranded’ products are generic items that you can source and sell that come with no brand name or at the most just a number, so your unbranded product might have packaging that says: Digital Photo Frame HS-2087 – representing a brief description of the product and some kind of reference number.

If you are feeling adventurous you can brand these kinds of products with your own invented brand name. This wipes out all competition immediately because no one else can ever sell your brand apart from you, unless YOU let them of course!

Stop Press: This is such a powerful strategy that I have dedicated a whole section plus a CD tutorial to this technique in my soon to be released home study course – Amanda O’Brien’s Ultimate eBay Success System which we at eBay Confidential will tell you all about in the coming few weeks.

Now, back to unbranded products which can be sourced from almost anywhere in the world at extremely competitive prices. I’m talking about MP3 players to digital cameras, beauty products to car accessories, baby clothes to pet products. Anything goes and you should be considering China and the USA particularly as suppliers of these items. Unlike when you are sourcing branded or designer goods from China, you will find that you will get excellent prices, quality products and obviously fewer worries about counterfeit goods.

Here’s an example. Let’s say you are selling a dog-training collar. It is unbranded but looks extremely similar to the top selling branded product; it’s just a different shape that’s all. It does exactly the same job as the branded product. Now, imagine that you can source these dog training collars for £2.50 each and you know that the same branded product is selling on eBay for £14.99. So, you list your dog training product at £12.99, making you a profit of £10.49 less your selling fees. Your listing description will state that your product does exactly the same as other well known products which means that potential buyers will very often go for the option of saving £2.00 on the cost of the product and buy yours rather than the branded product. The trick is to convince potential buyers that they will only be paying extra for the ‘brand’ with the more expensive item. How easy does that sound?

Contrary to popular belief, not all eBay buyers are looking on the site for designer or branded bargains. Yes, of course many people do visit eBay to specifically search for that must have Tommy Hilfiger jacket or the latest Apple iPod or whatever, but many more just want to find the item they want at a good price and that’s where unbranded products do well.

Think about it. If you are looking to purchase an item like my dog training collar for example, do you really mind whether it’s a well known brand, a designer item or a make that you have never heard of? Will your pooch care? No, I don’t think so! You just need it to do what it was designed for.

So, it is easy to totally trounce the competition in your chosen niche because there is no established or recommended price that your unbranded product must be sold at.

You will also discover that there are no listing restrictions on unbranded products either. You can list as many unbranded items as you like in as many different niches as you like, and that’s another immediate advantage for you!

I mentioned the possibility of VERO restrictions earlier when I talked about branded goods and it should come as no surprise to you to find there are no VERO restrictions on unbranded items. There may be the very, very rare occurrence where a seller has secured the sole rights to sell the product on eBay but I have known this to happen only once in the last five years so it may never affect you.

And that about wraps it up. I hope you can see why it’s a good idea to shift your mindset and consider taking the unbranded products route to a truly successful eBay business.

This article is based on an extract from my soon to be released home study course Amanda O’Brien’s Ultimate eBay Success System.