- The price difference between on and off peak for a seasonal item is likely to be far higher than any normal item of stock. Summer clothes are provided with massive discounts in winter and vice versa, while the prices of Christmas decorations are slashed to next to nothing as early as Boxing Day. So this can lead to great big profits if you can pick up items when they’re off peak.
- As some sellers don’t bother looking at seasonal goods and instead concentrate on year round sellers (which is of course also a very good plan) you may find that competition is lower in some niches, especially if you can find a niche market within a seasonal time. This can lead to a greater reward for less effort on your part.
- Seasonal products can be purchased anywhere, not just specifically from wholesale suppliers. The high street is often a great place to go off season when shops are desperate to get rid of their stock to make room for the next clothing line or the next big event.
Run this seasonal products strategy alongside your regular products for extra profits… ‘Festive Bookings Now Being Taken’ screamed the 2 foot high chalked letters on the advertising board outside my local restaurant! ‘Ask about our Christmas Menu’ stated the strategically placed tabletop placard in my local pub! ‘OMG’ shrieked my daughter whilst we were shopping in the supermarket earlier this week, after she spotted a 7 foot high stack of tins of ‘Roses’ (the ‘Christmas’ chocolate of choice of course!) But I remained calm, because strange as it may seem, I didn’t find any of these things unusual, even though it’s only early September. The reason? Well, I too have started thinking about Christmas! I know it may appear to be very early to start mentioning the ‘C’ word, but as we are approaching three of the most lucrative months of the year, if you want to capitalise on the extra spending that will start taking place soon, it’s important that you give this some serious consideration so that you are organised and ready for the big rush. When it comes to being organized, the earlier you can research and source products specifically for a seasonal market, the better. A friend of mine always, without fail, buys her Christmas cards, wrapping paper and crackers immediately after Christmas during the sales. She then stores them safely ready for the following year. And believe me, she manages to get her hands on some huge bargains – luxury crackers for next to nothing, big packs of cards for pennies and huge rolls of decent wrapping paper for less than a quarter of the original price. Good for her – but this simply represents the huge peaks and troughs in prices that you will always see when it comes to seasonal products. Wait! Huge peaks and troughs…then why sell seasonal products? Well, there are several benefits to selling seasonal goods that you can enjoy if you do choose to go down this route: